Social Media Search Results

Many Internet searchers feel that social media results are tainting the information they need from the web. While others believe the recent and “live” nature of real time conversations is exactly what they seek. Where do you fit in this 1.0 through to web 2.0 search results range? Do you have content to match both segments of web searchers needs? We all see how quickly the Internet has evolved to a community generated content hub and just about any topic can be reported on by anyone. At the same time, your main website, with mainly static information, needs to tie in precisely ...

Pride

We had a busy day last week and needed to grab a super quick lunch in-between meetings. Knowing we had about 25 minutes to eat in-between client meetings, we chose a good-looking diner on a side road that we had never been to before. It was a standalone building, 50s “DINER” style, shiny and inviting. We were greeted at the door and as we were guided to our table we noticed a glass cabinet of "Miracle Grow" cakes, pies and cookies. These are the kind of desserts you see only at Diners and the kind only a giant or someone planning ...

Believe.

Sue and I had two separate client meetings on Tuesday. Our clients were different from an “industry” and "size" standpoint, but at their essence, the same. Throughout the day both of our clients weaved in the concept of “believe” into our discussion. I don’t typically take notes during meetings, but my pen hit the paper several times and in all CAPs I wrote BELIEVE. BELIEVE. BELIEVE. At the same time I noticed that my ears perked up and a little smile emerged. I remained engaged in the discussion (this doesn’t always happen) really wanting to hear more. There is a ...

Price. Stop the FIRE SALE!

I spoke at a small conference a few weeks ago and was asked to address the role of “price” in a down market. There was much debate, of course, as to the state of the market (recovering or not) but for me, the state of the market and the semantics of whether it’s down or recovering, did not impact my position. Very simplistically - you’re either built to compete on price – or you are not. I was thumbing through some articles in preparation for the presentation and came across an interesting quote from Reed Holden, a leading pricing strategist who ...

Marketing: Basic Check Points to review… Now.

We talk with business owners each week about their overall business and the marketplace. Times are challenging and many companies are seeking advice from us as to how to drive revenue. Really, basic "good business practice" holds true time and time again. We just apply it to our marketing outreach. Here are 4 points off the top of my head. (1) STOP THE BLEEDING OF FUNDS: SLASH all activities that you cannot quantitatively validate are driving revenue. That means, review every single touchpoint of your lead generation and conversion process to ensure optimal execution at each point. Review media, creative, ...

Top tips for broker lead generation

Marketing provides mass outreach. Sales builds relationships. Many members of the business center category have a love-hate relationship with commercial real estate brokers. But, the fact is, right now they still own mindshare of most prospects who are looking for office space. Creating a killer broker communication program can really help to optimize your ROI from marketing. Here are some tips to consider when crafting your plan: The role of sales and marketing Sales and marketing must work hand-in-hand on this effort. Marketing’s job is to reach out to every single broker in “town” two to three times a month – every month ...

Marketing in a new economy. The power of planning.

We've presented Marketing in a New Economy - 7 "Must Do" Tactics in webinars and throughout a number of speaking engagements and thought it's be helpful to summarize some key points for all. The first topic we addressed is the importance of creating and executing against a thoughtful strategy. I shared with attendees the PMG Marketing Quadrants (seen below) that I developed over the years and use as a guide in creating my "acquisition" strategies. [caption id="attachment_408" align="alignleft" width="300" caption="Pirrotti Acquisition Quadrants - Click to View Larger"][/caption] Marketing in our current economy requires that you drive extreme efficiencies into your process. A gun ...