About
Andrea Pirrott and Sue Ennis are Business Center industry veterans. The duo has been running successful marketing programs in the Business Center category since 1999. The breadth of their effort spans more than 1,000 business centers across 75 countries. They look forward to sharing the bits that they know about the industry and engaging in a robust dialogue with you to enhance marketing efforts for all Business Center operators.
A BIT ABOUT THE TEAM:
Andrea Pirrotti is a ROI-driven marketing maven with proven successes in creating, executing, monitoring and optimizing marketing programs in the business center category.
From of 1999 to 2005 Andrea worked for The Regus Group and ultimately served as Vice President of Global Marketing in charge of 750 locations across 60+ countries. She was the marketing lead and member of the executive team that fueled the firm’s growth from $200 million to $1 billion in revenue over a six-year period. During her tenure she crafted the marketing strategy for Regus’ IPO, the firm’s product, location and country launches, bankruptcy (and early emergence) and acquisitions. She has been consulting in the industry ever since.
In addition to her experience in the business center world, Andrea served as the outsourced head of direct sales and marketing for Helicor where she re-launched the StressEraser, a FDA regulated biofeedback device. She exceeded sales and costs per acquisition targets while achieving an exponential increase in sales volume year on year.
While at Antares, a private equity firm with $5 billion in real estate assets, Andrea reduced marketing costs by 62% while increasing leads by 35%. Notable press placements include: VH-1, Fortune, CNBC, The Wall Street Journal, The New York Post, The New York Times, Alpha Magazine and Deal Maker.
From 1991-1999 she headed up marketing for the Technology, Communication and Entertainment tri-state group at Ernst & Young LLP, Graduate programs at the Princeton review and served in Product Management roles at WarnerVision (now Warner Home video) and Gramavision records.
Andrea received a BS in Communications from Boston University and an MBA in Marketing from Pace, Lubin School of Business. She lives in Fairfield, CT with her husband Johnny and their newest addition to the family – baby Johnny and Sophia.
Sue Ennis is a high-energy marketer with a solid background in crafting and executing marketing programs with the sole objective to exceed expectation and beat forecasted results. Sue couples traditional marketing with social media to tap rapidly emerging channels and drive new business streams. With a proven track record in every facet of business center marketing, she is driven to continually push the bar higher and forge new ground with every project or campaign.
From of 2003 to 2008, Sue worked for The Regus Group and oversaw North American Marketing for 350 centers across 60 markets in the US and Canada before moving to a global role. She was instrumental in leading the marketing efforts during the acquisition of HQ Global Workplaces, which further positioned Regus as the unmatched, preeminent workplace provider.
In addition to her marketing roles in the business center industry, Sue carries 5 years of telecommunication marketing experience from her time at Citizens Communications. While working for one of the nation’s largest independent providers of telecommunications services, she executed marketing campaigns across their full array of products and services in 400 US markets.
Sue received a bachelors of science from the University of Connecticut, a masters of science from University of Bridgeport and her MBA from Sacred Heart University. She resides in Trumbull, CT with her husband and two daughters.