Office packages for cost-conscious SMEs
Offer Savings without "Losing"
Unemployment is at the highest point in recent history. While millions have lost their paycheck, these hard working individuals still need to put food on the table. So, when Americans with a survival spirit can’t find jobs – they create their own work. As a result, many operators are seeing more prospects with start up businesses and home based offices moving to virtual, shared, or full-time offices. These SMEs are cost-conscious for sure, but, slashing price on your core office product is not your only solution. Have you created an office plan specifically for this group? There is a nice opportunity here to provide a practical, no-risk, cost sensitive solution that will truly differentiate your offering from traditional / sublet / home office space. If you would like to explore ideas, post here or give us a call.
Employees are demanding remote working options!
Remote Working Support
Baseline magazine, a “practical guide to costing and managing the deployment of leading-edge information technology”, is addressing telecommuting. The headline on the website homepage cries: “Free the telecommuters! Workers yearn to leave the office”.
Virtual Office: The right product at the right time.
Leveraging Virtual Office Solutions
The Financial Times reported yesterday (May 11th) on the rise in demand for Virtual Offices. The articles references operators seeing a marked increae in new virtual office sales. This rise makes complete sense given the current market conditions.
The Financial Times reported yesterday (May 11th) on the rise in demand for Virtual Offices. The article references operators seeing a marked increase in new virtual office sales. This rise makes complete sense given the current market conditions.
Building the Business Center Category
Ads that resonate
A while back, when we launched Regus in America, I spearheaded an awareness campaign to build credibility for the business center industry while also driving leads to Regus. When we first launched the campaign, the economy was booming. Our messages were all about how an agile workplace can help fuel a company’s growth while also reducing facilities costs.
Headlines targeting CFOs included: How do you stop a fast moving company? Drop a ton of bricks on the balance sheet.
Messages for Corporate Real Estate Executives boasted: “Expand, contract but never pay for office space you don’t need.” and “Why not put 20% of your portfolio in flexible space?”
CEO geared messages read: “Your strategic business plan has to be agile. Too bad your property lease isn’t”.
More tactical ads read: “How quickly do you need an office” and “Wouldn’t you rather be working in a place designed for work?”
Then, the economy went bust. But, the Business Center proposition still made sense. So, we changed our headlines to: