Review copy and photos on all your web broker and directory postings.
Proof Your Partners
A colleague of mine was surfing the web today and came across an ad that was place by a web broker for a business center location. The copy on the ad did not properly represent the brand and the photos were not of the location (we do not know where the photos came from).
Consider taking a fresh look at all your listings on every on-line broker site and directories:
- Update the description of your products / services to ensure you are clearly expressing your unique Bundle of Promises (BOP)
- Include a strong call to action.
- If you have the option feature an offer to drive response do so. Note:
Your competition is most likely running a one-month free promotion so try another offer. Upload new and representative photos to ensure a competitive edge.
Webinar Nov 11th: Harnessing Social Media to Drive Results
Young Real Estate Professionals, are you still wondering what all the buzz on social media is about and how you can tap into it to match your business needs?
During this 60-minute dynamic and informative session, attendees will walk away with the core tools to “immediately” reap the benefits from this powerful source.
This Webinar will be held on Nov 11th, 2009
Details are as follows:
Young Real Estate Professionals
Harnessing Social Media to Drive Results
Webinar Nov 11th 2009
1:00 pm EST
http://www.regonline.com/builder/site/Default.aspx?eventid=785224
Key topics include:
• Why Social Media should matter to you
• Establishing program goals and objectives
• Identifying and documenting Key Performance Indicators to assess the program
• Creating the optimal Social Media road map: Avoiding “death by a thousand cuts”
• “Must do” steps to generate leads “now”
• Precautions you must take to yield positive results: “Celebration v. Execution”
Marketing in a new economy. The Web.
Web: The Optimal Combination - Click to View
Utilizing on-line activities to drive traffic to your site can result in euphoria or death by a thousand cuts. What do I mean by the death part? Well… every tactic feels inexpensive but in aggregate, the costs both in terms of money and time can “kill” you (or at least kill your marketing ROI!).
My recommendation for all activities – especially on-line investment is to: (1) Identify the prize. (2) Establish key performance indicators (KPIs) that will get you to the prize. (3) Put systems in place to monitor the prize. (4) Focus on using your key performance indicators to optimize your program.
Let’s first look at ORGANIC OPTIMIZATION:
Before you engage an SEO firm, do the basics yourself. You will save time and money. Here are 5 things you can to tomorrow.
6 web fixes to make now
Website Check Up Time
In an Entrepreneur article this week, they outline 6 key website fixes that are spot on and here’s how you can adapt them to the business center category to increase lead generation.
Their first point is to “increase speed”. I interpret this as the rate of information transfer both in terms of how quickly the page loads as well as how quickly the visitor can navigate through to the information they are seeking:
FUN FACT: Research indicates that the first place a prospect goes when hitting a business center website is to “Find a Location”. Is your location(s) prominent?
Next, the article addresses “writing better product descriptions”. As we reviewed in our death spiral posting, ensure that your product description provides a clear articulation of your unique Bundle of Promises (BOP). If you are competing only on fully furnished, staffed and equipped offices with flexible terms – you may be in trouble. Read more