2010 Marketing Plan
How to create and optimize your 2010 Marketing Plan? In past Webinars sponsored by OBCAI, we walked you through the process of creating the optimal marketing stratey. Our goal is to always provide you with a tried and true roadmap to support you in creating a plan that: (1) Builds brand equity to fuel your pipeline for future inquiries. Wouldn’t it be fantastic if you arrived at a solid point where your prospects are buying rather than you having to sell each and every time? (2) Drives leads now. Yep, building the pipeline is great but if you aren’t generating sales that allow you to eat “now” the pipeline is really moot. So, there will be a lot of focus on this area. (3) Generates maximum ROI. Our prospects and clients are still extremely cost-conscious. So, while we’re creating plans to drive in high-converting leads, we’ll also take a hard look at ensuring you are streamlining your costs to generate maximum margins and ROI.
Look back to help with planning ahead…let the numbers direct you. What worked from a media standpoint? What didn’t? Did you identify best practice from a creative standpoint? Where there any promotions that really enticed prospects and customers? And, did you really use any “calls to action” that prompted the prospect to do what you wanted him to?
Andrea Pirrotti is a ROI-driven marketing maven with proven successes in creating, executing, monitoring and optimizing marketing programs in the business center category.
From of 1999 to 2005 Andrea worked for The Regus Group and ultimately served as Vice President of Global Marketing in charge of 750 locations across 60+ countries. She was the marketing lead and member of the executive team that fueled the firm’s growth from $200 million to $1 billion in revenue over a six-year period. During her tenure she crafted the marketing strategy for Regus’ IPO, the firm’s product, location and country launches, bankruptcy (and early emergence) and acquisitions. She has been consulting in the industry ever since.
In addition to her experience in the business center world, Andrea served as the outsourced head of direct sales and marketing for Helicor where she re-launched the StressEraser, a FDA regulated biofeedback device that eliminates the harmful impact of stress on your body. She exceed sales and costs per acquisition targets while achieving a 100%+ increase in sales volume year on year.
While at Antares, a private equity firm with $5 billion in real estate assets, Andrea reduced marketing costs by 62% while increasing leads by 35%. Notable press placements include: VH-1, Fortune, CNBC, The Wall Street Journal, The New York Post, The New York Times, Alpha Magazine and Deal Maker.
From 1991-1999 she headed up marketing for the Technology, Communication and Entertainment tri-state group at Ernst & Young LLP, Graduate programs at the Princeton review and served in Product Management roles at WarnerVision (now Warner Home video) and Gramavision records.
Andrea received a BS in Communications from Boston University and an MBA in Marketing from Pace, Lubin School of Business. She lives in Fairfield, CT with her husband Johnny and their newest addition to the family – baby Johnny and Sophia.